The Future of Branding: How Technology is Shaping the Industry

Executive Summary As we move further into the digital age, technology continues to revolutionize the branding landscape. This white paper will examine the key technological developments shaping the future of branding and discuss how businesses can leverage these advancements to create stronger brand identities, enhance customer experiences, and maintain a competitive edge. Topics covered include…

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What is the Difference Between Serif and Sans-Serif Typefaces?

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You may have heard the terms serif and sans-serif before, but do you know what those terms actually mean? In typography, a serif is a small line, stroke, or other decorative flair regularly attached to the end of a larger stroke in a letter or symbol within a particular font or family of fonts. “Sans”…

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The Foundations of Branding

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The foundations of your brand is your logo, your messaging, website, imagery and promotional materials. Keeping a consistent brand is critically necessary when it comes to building brand equity. Brand equity adds value to your company based on the core values you promote, and comes in the form of perceived quality. Brand consistency is key…

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When Should You Utilize Digital Printing?

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Digital printing is probably what most people are most familiar with, since you probably have one at home. Inkjet printers and laser printers are found in many homes, schools, and offices. Of course, these are generally consumer-level digital printers. For digital printing, images are sent directly to the printer using digital files, as opposed to…

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8 Signs You Need to Update Your Brand

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In today’s ever-changing business landscape, it’s important for companies to continually assess and update their brand to remain relevant and competitive. A brand is more than just a logo; it’s the perception that customers have of your business. Therefore, if your brand is outdated or suffering from negative perceptions, it’s time to re-evaluate and refresh…

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What is Branding? And, Why is it Important for Your Business?

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Introduction to Branding and Its Importance Branding is the process of creating and maintaining a unique identity and image for a company or product. It involves the development of a company’s name, logo, design, and messaging to convey a specific set of values and attributes. A strong brand can help build customer loyalty, differentiate a…

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A Brief Bio of Paul Rand

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Even if you aren’t familiar with the name Paul Rand, you are definitely familiar with his work. Paul Rand was an American graphic designer and art director, who essentially defined the visual culture in America in the decades following World War II – and revolutionized how we think about corporate logos today. He was born…

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REMIXED Named Top Branding Agency in Orlando Award on Clutch

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At REMIXED, we help brands connect with their audiences through expertly crafted branding strategies. We’re a full-service and multi-disciplinary branding agency that provides everything from brand building to message promotion to marketing management. Since 2006, we’ve been working with brands of all sizes across various industries, including hospitality, retail, entertainment, nonprofit, government, and more. We…

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The Importance of a Social Media Presence

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Social media has become an integral part of our lives, with billions of people across the globe using these platforms to connect, engage, and share content. For businesses, social media provides a powerful opportunity to build brand awareness, connect with customers, and drive growth. In today’s competitive marketplace, having a social media presence is no…

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