Advertising, Marketing, or Branding Agency?

Choosing an agency to help with your advertising, marketing, or branding needs can seem overwhelming. The agency you choose will play an important role in determining how your potential clients view your company. Which one do you need? If you imagine agencies in healthcare terms – marketing agencies are generalists (the basic needs), advertising agencies are specialists (you need something specific), and branding agencies offer a holistic (whole picture) approach. Here are some helpful tips.

Consider what services you need. Maybe you think you already know what you need developed, or maybe you need help deciding what the best move would be? Do you need help placing the ads? Be aware that some agencies have specialties in certain formats (like television ads), while others offer a wide variety of services to fill multiple needs. Also, some agencies may focus simply on creating marketing materials for you, while others may focus on helping you define your goals and needs. When you know what services you need, it is easier to find the appropriate help.

Determine your budget. Be realistic about your budget, your needs, and your desired outcome. Skimping on quality to save money is not a good idea when you consider the larger picture of your brand, and will probably cost you money in the future. At the same time, more expensive doesn’t necessarily mean better. The right agency will help advise you on getting the most bang for your buck.

Make a list of agencies you think you are interested in. Research those agencies. Study their websites. What kinds of services do they offer? Do their services fit your needs? Do you like the samples of their previous work for other clients? Once you’ve done your research, don’t be afraid to contact agencies with any questions you might still have.

After carefully considering all of the above, you should have a really good idea who you would like to work with.

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Color Psychology

Color psychology is the study of hues as a determinant of human behavior. Colors can cause certain emotional reactions, and even influence perceptions that are not necessarily conscious. Color psychology is used all around us, taking its cues from nature, and should be considered in marketing and branding. The following are just some common color…

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Why Colors Matter

When choosing colors for your brand, there is a lot to consider. Certain colors are often associated with certain traits or even expectations the public may have as it relates to what your organization offers. These associations can bridge the gap between your branding materials and target audiences. Just because your favorite color is fluorescent…

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The Difference Between Graphic Art and Graphic Design

Graphic Art – the fine and applied art of representation, decoration, and writing or printing on flat surfaces together with the techniques and crafts associated with them. Essentially, a graphic artist may create art for the sake of art. They may want to convey a certain idea or story, or they may not. Graphic artists…

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When you’ve built a brand, it makes it easier for your target audiences to notice you and recognize you. Amidst all the loud marketing, a strong brand allows a customer to clearly see what your business is and why your offerings matter to them. This makes it more compelling and more likely they will patronize…

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A local agency will understand the local market. Remember those global branding fails? The large corporations launching those campaigns did not understand the market they were advertising to. When working with a local agency, you won’t have any time zone differences to worry about. Everyone is on the same page, the same schedule! A local…

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What is Brand Consistency and Why is it Important?

Brand consistency means always delivering messages aligned with the core brand values in the same tone, presenting the brand’s visual language in a consistent way, and repeating the same colors throughout the cohesive brand experience. Over time, these elements become ingrained in the minds of consumers, and they’re more likely to remember your brand. Brand…

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How Good Branding Saves Your Company Money

Many businesses make the mistake of throwing money at marketing without thinking enough about their brand, as a whole. Paid media campaigns might garner attention, but they can’t necessarily retain it and convert as many customers without solid branding. A company with a consistent, strong perception amongst audiences will always outperform competitors with the same…

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What is Branding?

Branding is all of the ways you establish an image of your company in your customers’ eyes and minds. It’s your “what”, your “how”, and your “why”. Your description of what you offer, the colors associated with your business, your visual identity, your website, your advertising, your collateral and your social media presence—these are all…