Advertising, Marketing, or Branding Agency?

Choosing an agency to help with your advertising, marketing, or branding needs can seem overwhelming. The agency you choose will play an important role in determining how your potential clients view your company. Which one do you need? If you imagine agencies in healthcare terms – marketing agencies are generalists (the basic needs), advertising agencies are specialists (you need something specific), and branding agencies offer a holistic (whole picture) approach. Here are some helpful tips.

Consider what services you need. Maybe you think you already know what you need developed, or maybe you need help deciding what the best move would be? Do you need help placing the ads? Be aware that some agencies have specialties in certain formats (like television ads), while others offer a wide variety of services to fill multiple needs. Also, some agencies may focus simply on creating marketing materials for you, while others may focus on helping you define your goals and needs. When you know what services you need, it is easier to find the appropriate help.

Determine your budget. Be realistic about your budget, your needs, and your desired outcome. Skimping on quality to save money is not a good idea when you consider the larger picture of your brand, and will probably cost you money in the future. At the same time, more expensive doesn’t necessarily mean better. The right agency will help advise you on getting the most bang for your buck.

Make a list of agencies you think you are interested in. Research those agencies. Study their websites. What kinds of services do they offer? Do their services fit your needs? Do you like the samples of their previous work for other clients? Once you’ve done your research, don’t be afraid to contact agencies with any questions you might still have.

After carefully considering all of the above, you should have a really good idea who you would like to work with.

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Avoid These 6 Branding Mistakes

Not getting the logo right. Designing a logo yourself (just for now) may seem like a good idea, at first. But, changing a logo mid-stream can be complicated. If you aren’t widely recognized, you could lose what brand equity you may have already established. If you are, you could confuse, alienate and ultimately lose your…

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Comical Global Branding Fails

Even the biggest brands can make mistakes when bringing their brand to new markets. A company should always carefully research and identify any cultural differences, or language translations, when expanding their business. You want to catch any possible missteps before they happen. Here are some epic fails for a good laugh. Coca-Cola When first launched…

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Why Colors Matter

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Color Psychology

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5 Reasons Successful Branding is Important

Branding clearly delivers your message. Branding emotionally connects your target audience with what you offer. Branding motivates your audience to create a connection. Branding reinforces your credibility. Branding creates loyalty. Bonus – Branding helps you stand out in a crowd.

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Typefaces & Fonts Do More Than Transmit Words

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What Makes a Logo Successful?

A logo serves to represent your company through a visual image that can be easily understood and recognized. Logos generally involve symbols, stylized text, or both. A good logo should create memorable impressions on your target audience, and set your company apart from your competitors. So, what makes a logo successful? A successful logo will…

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How Decades of Solid Branding Saved Coca-Cola from the Pepsi Challenge

The Pepsi Challenge was a marketing campaign started in 1975. It was simply a blind taste test between Pepsi and Coca-Cola, touting that even Coca-Cola fans choose Pepsi. It was a wildly successful marketing strategy that they revisited for decades. Coca-Cola even ran their own private tastes test, through which they found Pepsi was indeed…